She is also an entrepreneur launching her line of home products and beauty products and has become an icon in the Latin American community due to her advocacy work for Latino rights. This is a challenge that counts on support from many in this community and our sponsors, said Nicado. Her profile is a range of lifestyle, beauty, and most importantly fashion. Mexican soccer player-turned-YouTuber Gabriel Montiel Gutirrez is also one of the celebrated Latin Influencers. She also created a blog, Naturally Nicole, where she posts tutorials, DIYs, reviews, and fashion-related content. Dylana Lim Suarez is a Chinese-Latina fashion blogger, writer, stylist, and photographer based in New York City. Altogether Latinos account for nearly 30 percent of Chicago's residents, with a total of over 1.8 million Latinos in Chicago and its suburbs. She has a highly engaging Instagram feed filled with skincare and OOTD tips that her followers can get inspiration from. Latinas Uprising helps new and aspiring attorneys through the higher education maze and provides tools to overcome the systemic barriers of law school. They arent afraid to talk about difficult topics such as racism and sexism. Her organization elevates the conversation around wellness inclusivity by cultivating conversation, clothing, and community. With her determination and hard work, her social media following grew enormously, and she was named Ryan Seacrests Best Beauty Guru of 2013. Lele Pons 2. By providing this kind of advice to their audience members, Hispanic YouTubers become resources for young people who may not otherwise have access to the knowledge or resources needed for success. Brazilian internet sensation Camila Coelho wears many hats as a beauty and fashion content creator, fashion model, blogger, makeup artist, TV personality, YouTuber, and entrepreneur. Entity: United States Hispanic Leadership Institute, DR.JOS BILLER, Neurologist, Chair of the Department of Neurology, Entity: Loyola University Medical Center, Entity: Cabrera Capital Markets, LLC & Cabrera Capital Partners LLC, OLGA CAMARGO, Managing Partner and Investment Fiduciary Advisor. Chicago is home to many amazing things (culture, sports, and most importantly food! As one of the top Latina Instagram influencers, she has talked about how she has dealt with depression and anxiety, and she has even shared screenshots of her therapy sessions on Instagram. Dulce has also embarked on writing and has published a book titled The Sweet Life.. She slays in outfits from JC Penny, Forever 21, and Athleta; meaning she has style for all types. Famous Hispanic influencers should remain active on various social media platforms to maximize the reach of their message responding quickly to comments and questions while also engaging in relevant conversations to earn credibility within the space. Latina influencers 2022 were some of the most popular influencers on social media. She regularly updates her YouTube channel of 6.99 million subscribers with content ranging from horror, indie, puzzle, or anything that sparks her interest. Alex Pina: Spanish screenwriter Alex Pia, one of the top Hispanic influencers in the United States, rose to fame after creating Money Heist (La Casa de Papel), which became a global phenomenon when it debuted on Netflix in 2017. Nadra Kareem Nittle. Top Latino influencers have become increasingly popular in recent years, due in part to their ability to communicate with a broad and diverse audience. That last point is critical for . Staying current is easy with Crain's news delivered straight to your inbox, free of charge. Iris Beilin is a Panamanian makeup artist, YouTuber, and beauty influencer who is predominantly recognized for her amusing makeup tutorials and product reviews on her social channels. Samuel de Luque Batueca, one of the top Latin influencers, better known by his online name Vegetta777, is a Spanish YouTuber with the 2nd most-subscribed channel in Spain, just behind elrubiusOMG. Shortly after, she joined the Biden/Harris Presidential Campaign as deputy director of Latino/Spanish media. Spanish Youtuber Willeyrex, whose real name is Guillermo Diaz Ibez, is best known for posting video game content. Of course, the operative word there is "yet.". CaELi has also worked with some of the worlds biggest brands, such as Coca-Cola and Procter & Gamble, and has earned two MTV Millennial Awards and a Mexican Nickelodeon Kids Choice Award.. Jenny Lorenzo. This year the publication adds two new categories: Lawyer and Marketing. Negocios Now announced its first list of the 50 Most Influential Latinos in Chicago. On the following pages, read about 25 Latinos (among them five born in other countries and eight first-generation Americans) who have helped make Chicago what it is, and who will be instrumental in determining the city's future. PAOLA ALBERDI @paolaalberdi 1.1M followers, 26. Brands love working with famous Hispanic influencers due to their strong cultural connection and affinity with followers, which leads to highly engaging and effective marketing campaigns. This is in line with the rest of the country, with fully one-in-five Americans having a disability . Consequently, he founded Dandy In The Bronx showcasing a collection of clothing that strikes the perfect balance of price and class. Through his dedication and hard work, Dandy In The Bronx has successfully collaborated with groups such as Macys, US Open, EXPRESS, GQ, St. Jude Childrens Research Hospital, Qatar Airways, MakeSpace, and more. Honduran YouTube star and beauty influencer, Ana Alvarado, otherwise known as LipstickFables, rose to fame for making beauty tutorials and funny videos about Honduran life, culture, and tradition. The creator of Badass x Bonita uses her voice and platform to advocate for the immigrant, LGBTQ+, BIPOC, survivors, Mujeres, and oppressed communities. Rocio Velazquez Kato, 34, is her ancestor's wildest dream come true; a first-generation American, first-generation college graduate, immigration policy analyst at the Latino Policy Forum . Unlike other influencers who use their social channels to enhance their personal brand or attract more followers, Ana takes advantage of her online fame to fulfill a desire that goes beyond her love for cosmetics conducting community service outreach and focusing on giving the Honduran community a much-needed representation. JuegaGerman Other Notable Hispanic Gaming Youtubers: 4. We work with over 100,000 influencers who help brands build awareness, create content, and drive sales. This is particularly true of the Latin population within the United States. Furthermore, famous Hispanic influencers typically offer creative ideas for marketing campaigns that can be tailored specifically toward different target markets within the demographic group. Daniela (@austrianwithwuff) 10. But there are also many up-and-coming influencers eager to find their first collaboration. Andrea began her professional life as a model and social media influencer, taking several modeling jobs and becoming a brand ambassador for several fashion brands. Adrian uses EMDR and somatic-based treatments to help the community. As such, famous Hispanic influencers can effectively leverage those trends to promote a brands product or service in an authentic manner that consumers can trust. She also has a total of 3.5 million followers on social media worth. Daisy Marquez 9. Join our free community to get access to the latest news and resources, engage with influencers, and secure collaborations with top brands. Flores has over a decade of experience in international, multi-concept dining, and quick service operations. According to her, many of their disorders may come from factors not considered, such as colonialism. Roberto Maldonado (26th), chair of the City Council Latino Caucus and Ald. Additionally, many top Latino influencers use different languages when creating content thus enabling even greater connection within this particular demographic as well as allowing them to reach out beyond it. Alfredo Flores is a prominent director, videographer, and photographer widely recognized for his work on contemporary music videos and documentaries. Nubia Willman is the editor and founder of Latinas Uprising, a community for new and aspiring attorneys seeking to excel in the legal field. Type Of Instagrammer: Photography. Nahrin (@oncloudnahrin) 2. At that time, he had to dress well every day for his students to feel comfortable in the uniforms they were required to wear. Gabriela Garcia is the founder and editor of Modern Brown Girl. Tiffany plays a variety of games, particularly Minecraft and The Sims, and uploads videos under the names iHasCupquake, TiffyQuake, WeAreMishMish, ToyBoxCollectibles, and ToyBoxPets. The positive feedback he got from his students for his fashion led him to learn more about menswear past and present. In response to COVID-19, Lozano created a spin-off organization, We Got Us, which has recruited more than 1,000 volunteers and addresses immediate needs in the community like food and masks. Currently, she has more than 8.36 million subscribers on her channel. Diego Leon is a Bronx-based fashion blogger and one of the top Latin influencers who creates dapper, classic, and vintage menswear fashion accessible to everyone. Why are top Latino influencers so popular. In 2013, she captured more public attention after hosting the game show, Estrella TV Presenta: Esto es Guerra and the UFC Now. Political strength, in fact, might well be the community's biggest gain over the decades. Famous Hispanic influencers use multiple strategies to reach their audience. By. Panamanian blogger and Influencer, Pam Arias, shares her love for fashion, beauty, and travel through her personal style and lifestyle blog, The Girl from Panama. Hispanic YouTubers can be from any country where there is a large Hispanic population such as Mexico, Colombia, Peru, Puerto Rico, and many other Latin American countries. Willeyrex is also an author who has published a saga of books titled Wigetta alongside fellow YouTuber Vegetta777. We are thrilled to have on the pages of Negocios Now such awonderful group of leaders. GLORIA LUCAS @nalgonapositivitypride 145K Top Latin Influencers, 42. Luis Fernando Flores, better known as Fernanfloo, is a 28-year-old Salvadoran online gamer, YouTuber, and one of the Top Latin Influencers best known for his gameplays and comedy videos. She also shares makeup techniques for beginners as well as beauty tricks for oily and acne prone skin. The over-50 influencer is also an author, journalist, and yogi who runs Viva Fifty, a bilingual community celebrating life after 50. Although Chicago natives and Bears fans, this couple travels the world to find their next adventure. With Hispanic Heritage Month upon us, SI is honoring the 30 most influential Latinos in sports who aren't athletes: the coaches, journalists, CEOs and other innovators who shape American sports. Adrian Alejandre is more than your typical counseling and family therapist. In recent years she, as one of the top Latina influencers 2022, has expanded her reach by becoming an entrepreneur: launching a clothing line at Mango stores across North America called Thalia Sodi Collection. Aside from modeling, Elizabeth is also fond of traveling, hitting the gym, and going to the beach. Crain's staff compiled this inaugural list; the timing "couldn't be better," says Gloria Castillo, CEO of Chicago United, a nonprofit that works to diversify corporate boards and C-suites. This Latina Influencer is also a fitness enthusiast, businesswoman, and a YouTuber who runs a YouTube channel named The Royalty Family on which she uploads videos related to her family life. In addition, Vera has successfully worked to increase Latino enrollment by ten percent for the Chicago Head Start campaign, and fully enrolling 25,000 children for the Chicago Park District summer day camp. Camila Cabello: Cuban-American singer Camila Cabello rose to stardom after joining girl group Fifth Harmony in 2012 before embarking on a successful solo career that includes two Billboard Hot 100 topping singles: Havana and Seorita with Shawn Mendes. Here are some of the most popular Hispanic influencers in the United States: 1. Her meteoric rise to fame began in the early 2010s when she started uploading makeup tutorials on her YouTube channel. This Venezuelan stunner launched Oh Lola!, a fashion, beauty, and lifestyle blog dedicated to providing the latest fashion and beauty trends, local events, and personal style. . If youre not familiar with these change-makers yet you soon will be, because their influence and impact will only grow stronger through the decades. Vicky, one of the top Latin influencers, has partnered with various brands, including Maybelline, Dior, Tresluce Beauty, IT Cosmetics, and more. In 2014, Amara launched her YouTube channel where she uploaded videos about hauls, challenges, and tags. Additionally, famous Hispanic influencers may attend events related to their field of interest or organize meetups for fans who want to connect with them directly. Born to immigrant parents on the citys Southwest side, Gutirrez is passionate about storytelling and is always ready to report and cover the citys top stories of the day. Furthermore she, as one of the top Latina influencers 2022, was selected as one of TIME Magazines 100 Most Influential People Of 2020 due largely to her support of organizations like St Jude Childrens Research Hospital which provides medical care to sick children regardless of ability to pay. 12/07/2021 11:00 AM EST. There's certainly plenty of stigma against women of a certain age, but there are amazing women who are shattering those stereotypes, and Lorraine C. Ladish is one of them. Here are three of Chicago's social media influencers: Influencer: Ceta Walters. Raised by a former member of the Chicago Black Panther Party and a senior advisor to the Harold Washington campaign, Tanya watched her family dedicate their lives to activism. Finally, by working alongside top Latino influencers, brands benefit from these experts well-established relationships within the community making it easier for companies to break into new markets and gain visibility within target audiences. NK Gutirrez is an actor, filmmaker, fitness instructor, body activist, and founder of Thickletic. In 1992, the number of powerful Latinos and Latinas in the city could fit into one room. Today, her style channel has over 14.9 million subscribers with 2.5 billion views. This allows them to create content that resonates with Latin American viewers and helps brands to build deeper connections with their consumers. Her eponymous channel, which she originally named lady16makeup, has now over 24.3 million followers worldwide. Eighteen-year-old Colombian Amara Leguzamon Pascagaza, popularly known as Amara Que Linda, has risen to a social media celebrity status through YouTube and TikTok apps. A third-grade teacher turned internet star, Sofia Bella uses social media to show the world what a difference teaching can make. Although raised in the U.S., this Influencer of Puerto Rican descent is a Latino by blood. Alondradressy is best known for her YouTube channel, where she posts makeup tutorials. Since she decided to commit 100% to fashion blogging, modeling, and content creation, Carla has become one of the busiest Latin influencers in the fashion world. Latinas Uprisings goal is to increase the 1.3 percent of Latina lawyers in the United States while fostering a formidable group of Latinas who are ready to lead both in their jobs and communities. In August 2013, he founded his company Luque Social Gamer SL. This helps top Latino influencers cultivate relationships with their followers and stay connected with their audiences in meaningful ways. . Adrianna (@adriannkaw) 11. His impressive works have earned him multiple prestigious awards. Alani loves incorporating bold and bright colors into her wardrobe. In the world of gaming and smartphones often dominated by male technology influencers, Krystal Lora, one of the top Latin influencers, proves that she is just as competitive in the field as any male tech expert. Lele Pons has come a long way from being a content creator on the now-defunct platform Vine to being one of the Top Latin Influencers. And, crucially, they're politicians. Apart from being a talk show hostess Lili, one of the top Latina influencers 2022, also enjoys designing clothing namely her collection Rosa Clara which offers sophisticated styles influenced by Cuban culture specifically tailored towards curvy figures; plus it benefits charities dedicated to helping cancer patients via its yearly campaign Batalla Contra El Cancer. As eMarketer puts it, Hispanics are the key drivers of U.S. population growth. Amara is also equally popular on Instagram where she usually shares her fashionable outfits and modeling photos. Click here to get the full experience on your screen. With their authenticity, charm, and strong presence in their respective industries, Latina influencers 2022 have become well-respected influencers both in Spanish and English-speaking countries. From comedy sketches to lifestyle vlogs; beauty tutorials to cooking recipes; educational videos to music lyric videos Hispanic YouTubers cover a wide range of genres that appeal to viewers around the world. Chicago, IL 60601 J Balvin: Born Jos lvaro Osorio Balvin, this Colombian reggaeton singer, and one of the top Hispanic influencers in the United States is one of Latin Americas most famous music acts with multiple number-one hits on both Billboards Latin Songs chart and Hot Latin Songs chart. Simon Goldman (@simon__gold) 3. She has also been featured in many prestigious outlets, including Harpers Bazaar, Forbes, Womens Wear Daily, Vogue, and Glamour, to name a few. Mexican-American fashion and lifestyle influencer, Paola Alberdi, one of the top Latin influencers, is the woman behind the highly successful fashion platform Blank Itinerary where she shares her outfit inspirations, travels, home dcor ideas, and more. Eloy Jimenez, Yoan . Cristina Vera is the founder of Vera Creatives and an award-winning communications strategist with over 20 years of leadership, marketing, and community engagement expertise. Representing the disabled community, Jillian Mercado is an inspirational fashion model and Latin influencer who appeared in fashion campaigns for Nordstrom, Target, and Olay and became the first disabled cover star of Teen Vogue. Since she became a mom, her career path and priorities have drastically changed. Her students also often appear in many of her videos. Lauren Giraldo 6. A Chicana folk singer who uses her music as an avenue for social change, Joan Baez has long been a force for equity and justice in entertainment. "It's hard to hear an entire people demonized when you know them to be such strong contributors." To date, Dish Roulettes DRK Campaign has invested $40,000 across 40 Chicago restaurants and food vendors. His cinematic way of presenting his videos has attracted not only Spanish audiences but also other gaming enthusiasts across Latin America, making him one of the most viewed and subscribed channels in some of these countries. GERMAN GARMENDIA @germangarmendia (14.2M), 9. Vegetta777 is well-known in the gaming world for uploading a variety of gameplays such as Minecraft, Battlefield, Saints Row, Garrys Mod, and more. Reina Castellanos. Ruben Doblas Gunderson, better known as El Rubius, is a Spanish-Norwegian YouTuber and one of the Top Latin Influencers worth following. They often discuss topics that are important to Latinas, such as immigration, feminism, and cultural identity. The Chicago White Sox have fully embraced a clubhouse culture led by a large group of Latino players. Some of the most popular Latina influencers 2022 are Yalitza Aparicio, Lorena Rae, Thalia Sodi, Juana Martinez-Neal, Sofia Vergara, Lili Estefan, Ana Tijoux, and Demi Lovato. Shes worked with Portillos, AT&T, the Bank of America Chicago Marathon, and more. Andrea Espada, whose real name is Andrea Rincon Estrada, is a Colombian internet and television personality. His other works include Vis A Vis (Locked Up) which won several awards at the International Series Festival 2019 hosted by ATV+. Top Chicago, Illinois Influencers. Jackson's background and upbringing allows her to provide a voice for laborers and business owners that make up the hospitality industry. E-mail oureditor The influence of these Hispanic YouTubers has been acknowledged by companies and brands investing in them as influencers for their campaigns. Lorraine C. Ladish. Gloria Lucas is a Mexican-American body positivity influencer specializing in intersectional eating disorders education. Adri and Kam are the owners of this beautifully curated and fun to scroll through Instagram page. Selena Gomez is honest with her followers, and they appreciate that. Last year, Gutirrez ran a marathon in Havana, Cuba for Apoyo para las Cubanas to bring awareness to the needs of women in Cuba. El Rubius is also one of the most popular streamers on Twitch, with the third-most-followed Twitch channel in the world as of May 19, 2022. They are the best persons to connect with the consumers whose language and culture are deeply ingrained in their identities. Shannon said she supports an independent map put forward by the Chicago Advisory Redistricting Commission, a group of residents who want a "people's map" outside the influence of politicians. Additionally, famous Hispanic influencers usually have an extensive reach over multiple social media platforms including YouTube, Instagram, Facebook, and TikTok which allows brands to reach large numbers of potential customers at once. Katie is a Chicago-native blogger, influencer, and soon-to-be law graduate. Top 10 Hispanic Influencers on YouTube (Updated) By Editorial Staff 02.05.2019 1. Her work experiences gave her the confidence to launch her style blog in 2009. Famous Hispanic influencers are people of Hispanic descent who use their influence to promote ideas, brands, products, and services. Celebrating the histories, cultures, and accomplishments of Hispanic and Latinx communities, The Influence Agency recognizes and honours the impact of Latinx champions on North American history. On Instagram, she shares her vision board workshops and creates engaging and insightful reels about the power of manifestation and positive thinking. For example, when designing promotional campaigns or designing new product lines, working with top Latino influencers ensures that companies messaging resonates with this important demographic group. Prior to this she was an early stage investor at MATH Venture Partners, an early-stage venture fund investing in technology start-ups with differentiated approaches to customer acquisition. Luis Fernando Flores, better known as Fernanfloo, is a 28-year-old Salvadoran online gamer, YouTuber, and one of the Top Latin Influencers best known for his gameplays and comedy videos. Genuinely one of the nicest guys we have met, his Instagram is non stop with modelling, TV appearances and pure entertainment. Jason Ervin (28th) say their goal in remapping Chicago's 50 wards is to . Mix the New York City hustle mindset with midwestern generosity and you get a unique kind of person: a Chicagoan. By sharing their stories and experiences, they help other Latinas feel seen and heard. With her determination, enthusiasm, wit, and charming personality, she was able to land partnerships, model jobs, and collaborations with prominent brands. The Lozano Chicago Public Library Branch and Rudy Lozano Leadership Academy are named after her uncle, Rudy Lozano, a slain activist who helped get Chicagos first African American mayor, Harold Washington, in office. Through the use of comedy sketches, vlogs, interviews, etc., Hispanic YouTubers provide insight into the struggles and successes of Hispanics living in America. How things have changed. Fernanfloo started uploading videos in the form of tutorials and short clips of murder scenes on May 1, 2011. She has released numerous albums that have sold millions throughout Latin America as well as starred in several telenovelas (soap operas) which helped to cement her status as a cultural icon across many Hispanic communities around the world. Moreover, top Latino influencers are seen as both knowledgeable and authentic figures that can speak to their audiences shared values and experiences. Her self-titled YouTube channel of 326 thousand subscribers, is a wealth of information for tech users and potential buyers alike. Latina Instagram influencers have taken over this famous platform, and they are so popular for a wide range of reasons. 130 E. Randolph St. Believe us or not, but Will's interiors are really charged with positive vibes. Cynthia Chavarria is a writer who works at Getty Images in Chicago for the Latin American region. But her knack for making people laugh and her deep appreciation for her Dominican roots and culture led her down a different path. Negocios Now will announce more sponsors soon. Who were the most popular Latina influencers 2022? NATALIE LIM SUAREZ @natalieoffduty (846K), 30. Hispanic YouTubers are those who use YouTube to create video content with a focus on the Hispanic community. Mexican-Salvadoran writer, advocate, speaker, and entrepreneur Kimberly Guerra has so much to offer as a Latin influencer. Her popularity as a social media influencer has earned her TV and film projects, such as an appearance in a web series, hosting the Mexican version of The Voice Kids and the 2017 Kids Choice Awards, and lending her voice to the Spanish version of a popular American animated series, Trolls. Suite 3200 VICKY ALVAREZ @vickyalvarez 115K (Top Latin Influencers), 45. Luisa rose to popularity by accident when she began posting on Instagram as a creative outlet in 2013. For example, many famous Hispanic influencers come from similar backgrounds, languages, or countries; thus, they can empathize with the struggles or triumphs of their community. Second, leveraging the creativity of top Latino influencers allows brands to connect with Hispanic consumers in a meaningful way. KRYSTAL LORA @krystallora 65.5K (Top Latin Influencers), 48. In March 2016, she was one of seven female YouTubers who joined the United Nations Sustainable Development Action Campaign, to achieve gender equality and empower all women and girls. Emdr and somatic-based treatments to help the community 's biggest gain over decades! Factors not considered, such as colonialism may come from factors not considered such! To Latinas, such as colonialism investing in them as influencers for their campaigns Campaign as director... Of Chicago & # x27 ; s interiors are really charged with positive vibes conversation! 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